New team addition drives Bruni Erben’s reach into the pharmaceutical and home fragrance markets.
Bruni Erben, a UK headquartered company with more than six decades of experience supplying closures, glass, and machinery to the wine, beer, and spirits markets today announced that Alan Illsley has joined the company as a Business Development Manager. Alan will be introducing pharmaceutical, candle & diffuser glass, home fragrance & EDT bottles and accessories to the Bruni Erben product catalogue and help the company reach further into the pharmaceutical & home fragrance markets.
Alan’s extensive knowledge and experience in these markets helps strengthen Bruni Erben as he draws on the company’s expansive global network of sourcing partners to lower costs and assure quality products for customers.
“Alan is helping to tailor the stock that we are able to offer, working closely with customers in these exciting new markets as well as advising on our bespoke, decoration and design service.” stated Michal Szczygiel, Sales Director at Bruni Erben. “Berlin Packaging and Bruni Glass, Bruni Erben’s parent companies, have complete design studios offering world-class package and brand design services at no charge in exchange for supply agreements. Our Chicago and Milan based innovation teams work hand-in-hand with customers, international sales and supply network to commercialise innovative packages that drive results”
According to statistics portal Statista.com, the global fragrance market was worth £54 billion in 2017 and is expecting to increase to £56 billion by the end of 2018. With such a large market, which is a key area for Bruni Erben, the company is keen to aim-high by offer a range of premium innovative packaging designed to resonate with consumers and retailers.
From large companies used to working with design agencies, to emerging companies trying to differentiate from the competition – Bruni Erben’s mission is lifting customer sales, reducing customer costs, and improving customer productivity by adding team members with in-depth industry insights and sharing market knowledge with suppliers & customers alike.