Tasmanian Vodka Case Study
Customer: Tasmanian Tiger Ltd
Brand: Tasmanian Tiger Premium Vodka
Universe or market sector: Spirits
Category: Full solution
Expertise: glass packaging, labelling, customer closure
The Tasmanian Tiger brand was developed not only as a way to make vodka from the purest water on earth but also as a method to raise awareness and funds for the iconic Tasmanian Devil, which is an endangered species.
Key Company Fact
“Tasmania has been proven to have the world’s cleanest air. Great vodka needs the purest water, drawn from a pristine environment and Tasmania has exactly that, with 100% of its electricity, coming from renewable sources. Our range of premium vodkas are distilled to epitomise the outsider spirit of the beautiful wilderness island, 150 miles south of the Australian mainland“.
Previous suppliers could not meet the challenge of creating a screen print that matched the quality of the product. Getting the design onto the bottle was an initial challenge. We worked with Berlin Packaging UK every step of the way, and together we came up with effective solutions and managed to achieve our ultimate design and functionality goal.
Why Did You Choose Belin Packaging UK?
“We chose Berlin Packaging UK as we received industry recommendation and we did not want to deal with another supplier whose attitudes towards potential clients tends to be rather laissez-faire. Plus, I have a Scottish Grandmother!” Hamish Harris, Founder of Tasmanian Tiger Ltd.
We are exceptionally pleased with the finished product – a premium 40% proof vodka created from some of the purest waters on the planet. We believe this is a bottle that will be unique to the market in terms of look, design and story. The bottle is integral to our brand ethos of quality and premium positioning.
Quote From Project Lead, Angela Taylor (Business Development Manager)
“It’s been a pleasure working with Hamish on this first release on a new and exciting brand, and it was a lot of fun too. The Kira bottle lends itself perfectly to the designs. I’m delighted to see the project moving from concept to reality and the results are stunning. We’re already working with Hamish on the brand’s next expression which will be equally as beautiful – I can’t wait to see this fantastic brand going from strength to strength!”